How many times have you said that you were going to lose weight? And how many times have you given up before you got there?
According to several researches, almost half of the adult population of the USA (49.1% – CDC 2018), UK (48% – Mintel 2016) and Australia (46% – DAA 2017) are actively trying to lose weight. Unfortunately, the success rates seem to be very low because many people make several attempts throughout their lifetime.
But what is the real problem here? Is weight-loss a mythical creature that no one seems to know how to capture?
In my perspective, the problem lies on how we have been conditioned to approach weight-loss and it all starts with the goal setting process.
You see, for most people, weight-loss is not even a goal. At best, it is an intention. The same as getting rich, being successful or finding happiness. What does it even mean?Read More