Let’s talk about body image. How do you feel about your body?

If you are dissatisfied with your appearance, you are not alone. Take a look at the following statistics from Eating Disorders Victoria.

  • In Australians aged 11-24, approximately 28% of males and 35% of females are dissatisfied with their appearance (NEDC, 2010a).
  • The Mission Australia National Youth Survey has revealed that body image has been listed in the top 3 concerns for young Australians from 2009-2015.
  • The Longitudinal Study on Women’s Health, found that only 22% of women within a normal healthy weight range reported being happy with their weight. Almost three quarters (74%) desired to weigh less, including 68% of healthy weight and 25% underweight women (Kenardy et al., 2001).
  • Poor body image is associated with an increased probability of engaging in dangerous dietary practices and weight control methods, excessive exercise, substance abuse and unnecessary surgery to alter appearance (NEDC, 2010a).
  • Beyond Stereotypes, the 2005 study commissioned by Dove surveyed 3,300 girls and women between the ages of 15 and 64 in 10 countries. They found that 67% of all women 15 to 64 withdraw from life-engaging activities due to feeling badly about their looks (Etcoff et al., 2006).

Weight loss is the most common fitness goal. In any given time, there are lots of people obsessing about their weight, size or shape. It is the single biggest reason why people start exercise programs.

It is also a very lucrative business. The weight-loss industry makes millions off people’s insecurity. According to Ibis World:

  • Australians are expected to spend $309.9 million on industry weight loss counselling services and related low-calorie foods and dietary supplements in 2018-19.

And because it is so profitable, it doesn’t really want to provide a definite solution. So it keeps feeding people’s insecurities so they can have a customer for life.

Weight-loss industry tells you to worry about your weight, obsess about your food, follow the newest trend, exercise to burn calories and look for a short cut (the easiest and fastest way to lose weight).

And if you have been caught up on this mentality, look at where it has taken you. You are probably feeling defeated, broken, frustrated, confused, and believing that there is something wrong with you.

So it’s time free yourself from this type of thinking, fire that old persona and adopt a new avatar.

The avatar of a healthy and fit person who is committed to feeling great inside and out. For that you will have to become a different person. And to become a different person you will have to think differently. Because if you think differently you will behave differently and if you behave differently then you will have different results.